體驗區
|
篇名 |
领先服务 ─ 西安欧亚学院案例研究
|
並列篇名 |
Head Start Service ─ A Case Study of Xi’an Euroasia University
|
作者 |
王保华
|
中文摘要 |
民办高校如何在强手如林的公立大学之间求得生存,如何在众多的民办高等学校之间求得发展,是社会各界关注的热点话题。西安欧亚学院是民办高等学校” 西案模式”的代表之一,是民办高等学校自主创新的一个典型。其成功之处在于,它有效地运用了营销理论,提供了一种优于一般公立高等学校的”领先服务”。为此,他们实施了一系列战术,克服了不利的制度和政策环境,并及时地实现了战略转移。民办高等学校的发展决定于政府、高校领导和高校自身。
|
英文摘要 |
How can a non─government higher education institution(HEI)survive the competition with a forest of strong public HEIs and with a large number of other non─government HEIs?This is an important topic worthy of reflection. This article is a case study of Xi’ an Euroasia University, a key representative of the “Xi’an Model” of non─government HEI. Xi’an Euroasia is a successful story of indigenous innovation. By effective employment of marketing theories, it distinguishes itself with “head start” services that are better than general public HEIs. Its success lies in a progress against unfavourable policy environment by using a series of tactics and timely strategic transfer. The development of non─government HEIs is determined by government, institutional leadership and the institution itself.
|
頁次 |
76-83
|
關鍵詞 |
民办高校
、case study
、competition strategy
、head start service
、marketing theory
、non─government HEI
、案例研究
、竞争策略
、领先服务
、营销理论
、CSSCI
|
卷期 |
28:5
|
日期 |
200710
|
刊名 |
清華大學教育研究
|
出版單位 |
中國清華大學
|
|