體驗區
|
篇名 |
心理账户:理论与应用启示
|
並列篇名 |
Mental Accounting: Theory and the Application Inspiration
|
作者 |
李爱梅
、凌文辁
|
中文摘要 |
[心理账户]是人们在心理上对结果(尤其是经济结果)的编码、分类和估价的过程,它揭示了人们在进行(资金)财富决策时的心理认知过程。心理账户的理论成果主要集中在[非替代性]的本质特征以及特殊的心理运算规则,心理账户在各个应用领域的研究成果主要包括:价格感知;行为资产组合理论;行为生命周期理论以及消费预算的研究。未来将在多元化研究方法的基础上,开展跨文化研究,对心理账户的内在心理机制和认知规律深入探讨。
|
英文摘要 |
Mental accounting is a psychological process for individuals, households or corporations to code, organize, evaluate, and keep track of economic activities. It revealed the internal cognitive coding process on people's economic decision-making. The theoretic production of mental accounting was non-fungibility and the especial mental arithmetic. The productions on application involved price consciousness, behavioral portfolio theory; behavior lifecycle hypothesis and mental budgeting. It would probe into the mental mechanism and cognitive rule of mental accounting based on more study methods in the future.
|
頁次 |
727-734
|
關鍵詞 |
心理账户
、非替代性
、值函数
、编码规则
、mental accounting
、non-fungibility
、value function
、editing rule
|
卷期 |
15:5
|
日期 |
200709
|
刊名 |
心理科學進展
|
出版單位 |
中國科學院心理研究所
|
|